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Flu Outreach and Social Media Toolkit for Agricultural Workers

Year Developed: 2022

Resource Type: Toolkit.

Primary Audience: Administrative Staff Enabling Staff Outreach Staff
Secondary Audience: Board of Directors C-Suite (CEOs, CFOs, CIO, COOs, CMOs, etc.) Clinicians PCAs

Language(s): English

Developed by: National Center for Farmworker Health (See other resources developed by this organization).

Resource Summary: This toolkit provides information and tangible tools to support health centers and other community-based organizations on using social media platforms to share effective messaging about the flu to agricultural workers and their families. This toolkit will assist outreach educators, community health workers and other staff members in assessing current social media efforts and outcomes and help identify new opportunities for increasing agricultural worker engagement through tailored social media messaging and cross-promotions with partners.

Resource Details: This publication includes customizable resources in the Appendix.

Resource Topic: Quality, Special and Vulnerable Populations

Resource Subtopic: , Quality Improvement.

Keywords: Communication, Transparency, and Outreach, Community Engagement, Mental Health, Outreach, Social Media.

This project is supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) as part of an award totaling $6,625,000 with 0 percentage financed with non-governmental sources. The contents are those of the author(s) and do not necessarily represent the official views of, nor an endorsement, by HRSA, HHS, or the U.S. Government. For more information, please visit HRSA.gov.